In this article, I will share my insights on the key principles for achieving great User Experience (UX) and User Interface (UI) design. We will explore the importance of understanding user needs, design consistency, accessibility, and other crucial aspects that influence the quality of the digital experience.
Article:
As a UX/UI designer, I have learned the importance of centering every design decision on the end user. Each project has allowed me to delve deeper into the principles of good design, and today I want to share with you the knowledge I have acquired through personal experiences and experiences in this area.
Below I will present you with an ordered list of steps to follow that helps me focus on all aspects when facing a new project.
Understanding the User:
Understanding the user is essential for design, as it allows us to know who they are, what their needs are, and how they interact with the product. Conducting prior research on the type of user our design is aimed at helps us focus on important aspects, such as age, location, gender, among others.
Product Understanding:
Before you start designing, it’s crucial to have a clear understanding of your product’s goals. For example, if you’re designing a mobile app for task management, your goals might be to improve user productivity and organization. Design Consistency: Maintaining consistency across all elements of the interface, from typography to colors to the layout of elements, ensures a smooth and familiar user experience.
Accessibility: A good UX/UI design should be accessible to all users, regardless of their abilities. Considering aspects such as contrast, readability, and easy navigation is crucial.
Feedback and Continuous Improvement: Integrating user feedback into the design process is essential to identify areas for improvement and constantly evolve the experience offered.
In conclusion, throughout my career, I have learned that the principles of good UX/UI design are based on the ability to create meaningful and functional experiences for users. By applying these principles to every project, we improve the usability of our products and generate stronger connections with our audience. Remember, user-centered design is key to success in the digital world.
To finish this article I will show you 2 examples of real cases in which I was involved, and applied my knowledge about the principles of good design.
Billsy is a marketplace application where users can view and purchase items quickly and safely.With a focus on the target audience between 18 and 35 years old, who frequently use applications for online shopping, the design of the application has focused on simplicity.It has ensured that the navigation and information on the cards, details and buttons are easily accessible, both for reading and for adaptation on various devices (mobile phones and tablets).
If you want to try a demo on your cell phone, click here
I'm calling you is an application for renting and selling real estate, where users can view and publish apartments and houses in a simple and fast way.Users can access detailed information about the properties at any time and have the contacts of the owners or real estate agencies to communicate directly with them.
In this app, our main goal was to highlight 'The Information' above all else.We wanted to make the app simple and straight forward so that users can easily navigate between the various posts and understand what each one is about.In addition, we make sure that all the information you need is always in sight.
If you want to try a demo on your cell phone, do click here